The vehicular mounted LED Lighting company Rigid Industries, has won the GM Design “Best New Chevrolet Truck” at the 2011 SEMA Show for their Project Chevrolet “Baja” Silverado in Las Vegas, Nevada.
The concept behind the new “Baja” Silverado was to build the best off-road vehicle possible. And the GM Design Awards are an annual program that recognizes SEMA show exhibitors who showcase the most outstanding combinations of innovation, creativity, personalization and performance in their vehicle and product designs.
“The road for the Silverado doesn’t end with SEMA. It will be making appearances at up to 32 race and off-road related events and shows this coming year. We also plan to put the truck to work as support for our many off-road race teams. Having the Baja at off-road events and shows will provide fans of the industry with a first hand look at the capabilities of the new 2011 Chevrolet 2500 HD 4x4 as well as showcasing our world class LED Lighting Products, " said Taylor Anderson, VP of Sales and Marketing for Rigid Industries.